Our Services
Outcomes We Deliver for Software Vendors
At Thaw Capital, we help software vendors enter new regions, build trusted ecosystems, and accelerate revenue through intelligent partner activation. We combine market insight, GTM precision, and ecosystem design to ensure every expansion delivers measurable traction and long-term value.
Strategic Market Entry & Expansion
Outcome: Enabled vendors to enter high-growth markets across EMEA, MENA, and North America — achieving 10× faster regional traction through curated partner selection and localized GTM frameworks.
Ecosystem-Led Revenue Growth
Outcome: Built and activated partner ecosystems that Sourced $50M+ in pipeline and 24+ annual wins, aligning product, marketing, and sales motions for consistent joint success.
Co-Innovation & Differentiation
Outcome: Helped vendors co-create regional value propositions with GSIs, consultancies, and agencies — reducing sales cycles by 40% and strengthening solution differentiation.
AI-Driven Partner Enablement (Under Review)
Outcome: Exploring AI-powered partner enablement to improve onboarding speed by 50%, enhance engagement through intelligent content delivery, and amplify joint GTM impact.
Sustainable Market Presence & ROI
Outcome: Delivered scalable market-entry playbooks that balanced growth with profitability — ensuring predictable pipeline, sustainable partner engagement, and 12-month ROI on ecosystem investments.
Our Services
Outcomes We Deliver for Companies
At Thaw Capital, we help enterprises transform how they buy, adopt, and scale technology.
We connect them with the right software vendors and services partners, ensuring every investment delivers measurable value and long-term ROI.
Smarter Technology Buying & Negotiation
Outcome: Guided enterprises to negotiate smarter with vendors — consolidating platforms, reducing duplication, and achieving 15–25% savings in total software spend while improving contractual flexibility and scalability.
Accelerated Digital Transformation
Outcome: Helped companies move from legacy tools to modern cloud ecosystems — achieving 2× faster implementation through curated service partners and driving adoption across technologies
Enhanced Workforce & Employee Experience
Outcome: Partnered with leading HCM, Marketing, Commerce and AI vendors to deliver data-driven engagement programs, improving employee satisfaction by 30% and retention across multi-country organisations.
Increased Agility Through Ecosystem Alignment
Outcome: Advised on ecosystem and partner selection (SIs, advisories, boutiques) to support vendor rollouts — enabling companies to launch new capabilities 3× faster and adapt to changing business needs.
Measurable ROI & Long-Term Value Creation
Outcome: Implemented vendor + services partner frameworks that delivered sustained ROI within 12 months, combining platform efficiency with embedded partner expertise for continuous innovation.