Case Study

Scaled market entry

Enabled a US WFM vendor to expand into EMEA through partner acquisition, enablement, and ecosystem building

Built ecosystem

Onboarded 12 partners across GSIs, boutiques, and advisories — driving 104% YoY growth and sourcing $20M pipeline vs $10M target (2024).

Co-innovation

Led joint solution development with GSIs and boutique partners, launching fast-track GTM plays that accelerated time-to-value and improved customer experience.

Cross-functional alignment

Integrated sales, marketing, product, and CSM teams with partner operations — delivering a 40% uplift in partner-influenced revenue and boosting customer success.

Pipeline growth

Enabled partner sales teams with joint value propositions, co-marketing campaigns, and tailored enablement, driving a 40% increase in sourced pipeline.

Regional expansion

Spearheaded EMEA growth via partner-led referral and co-sell programs, securing net-new revenue in new markets without direct sales presence. Established strategic alliances in MENA & South EMEA, including a key partnership with Microsoft.