Build Partner Alliances & Drive Customer Success
Building Ecosystems. Inspiring Journeys
For Vendors: We help technology vendors enter new regions by building strategic partner ecosystems, identifying market-fit alliances, and deploying AI-enabled go-to-market models.
For Companies: We advise enterprises on how to navigate complex software markets, consolidate vendors, and capture lasting value — ensuring scalable growth and measurable ROI.
FOR SOFTWARE VENDORS
Expanding Into New Markets — Faster, Smarter, Stronger (EMEA, MENA, NA, APJ)
We help software vendors enter and scale in new regions through curated partner ecosystems, localized GTM strategies, and AI-driven execution.
How We Help:
• Identify high-growth markets and activate the right partners.
• Build regional GTM frameworks that deliver predictable pipeline.
• Co-create propositions that accelerate adoption and differentiation.
• Use AI insights to shorten time-to-market and increase ROI.
Impact:
$50M+ Sourced pipeline · 24+ annual wins · 10× faster regional traction
Our Philosophy:
Market expansion succeeds when strategy meets execution — and partnerships become your fastest route to growth.
FOR COMPANIES
Transforming the Way Companies Buy and Scale
We help enterprises buy smarter, implement faster, and capture lasting value across their tech stack.
How We Help:
• Reduce software and services spend by 15–25% through smarter vendor consolidation.
• Accelerate ROI in under 6 months with curated partner ecosystems.
• Boost operational efficiency by up to 40% and drive measurable impact across technologies with partners
• Unlock 3× faster innovation through AI-driven vendor(being tested) and partner optimisation.
Our Approach:
Blending human expertise with intelligent automation, we simplify complexity — enabling companies to operate leaner, scale faster, and achieve sustainable ROI.
About Us
At Thaw Capital, we help technology companies, partners, and enterprises unlock growth through strategic ecosystems, data-driven alliances, and intelligent automation.
We believe that success in today’s market isn’t built in isolation — it’s created through connected ecosystems that unite vendors, partners, and end-users under a shared vision of innovation, efficiency, and measurable value.
Our work sits at the intersection of human insight and machine intelligence, combining decades of alliance experience with modern AI-enabled precision. Whether it’s launching a partner program in a new region, accelerating a go-to-market plan, or guiding enterprises to buy and scale smarter — our approach is always hands-on, structured, and outcome-driven.
Who we are:
AV & team of ecosystem builders, opening new markets for start-ups in Commerce, HCM, Marketing Automation, Big Data, and AI.
Who we work with:
Start-up founders, GTM leaders, product innovators, and professionals seeking a competitive edge.
Metrics that matter:
15+ ecosystems built, $50M+ pipeline targets, and 24 partner wins annually.
How we deliver:
Drawing on 25 years of experience in the tech sector, we’ve witnessed the partner ecosystem evolve from traditional channels to agile, data-driven alliances. At Thaw Capital, we bring proven frameworks from both global tech leaders and start-ups, enhanced with a modern Agentic AI layer to accelerate partner identification, pipeline efficiency, and revenue growth. Every engagement combines hands-on ecosystem building with AI-enabled precision, ensuring faster execution, measurable outcomes, and long-term impact.
Market Entry Playbook
Five Clear Steps
Diagnose
Map
Select
Launch
Scale
Thaw Capital — 5 Core Values
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Partnership First
Every success begins with the right ecosystem. We build relationships that deliver mutual value, not just transactions.
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Execution with Impact
Strategy matters, but measurable outcomes matter more. We focus on pipeline, revenue, and wins that prove our value.
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Clarity & Simplicity
Complex markets and careers require clear frameworks. We simplify the path so clients and professionals move faster.
Start-up Services
At Thaw Capital, we help technology start-ups expand into new regions with speed, precision, and impact. Whether you’re entering EMEA, MENA, or North America, we build the partner ecosystems and go-to-market playbooks that turn strategy into measurable growth.
What We Deliver
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Market Entry Strategy
• Diagnose your ICP, market readiness, and competitive positioning.
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Partner Ecosystem Build
• Identify, onboard, and enable GSIs, boutiques, advisories, and ISVs.
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Go-to-Market Execution
• Launch referral, co-sell, and co-marketing programs in your priority regions.
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Co-Innovation with Partners
• Develop joint solutions and fast-track GTM offerings tailored to your customers.
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Cross-Functional Alignment
• Sync sales, marketing, product, and CSM teams with partner motions to maximize impact.
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AI-Enhanced Efficiency
• Leverage Agentic AI to accelerate partner identification, pipeline growth, and revenue outcomes.
Proven Results
Built 15+ ecosystems across EMEA & MENA
Delivered 104% YoY growth for a US WFM start-up entering EMEA
Sourced $20M pipeline vs $10M target in 12 months
Increased partner-influenced revenue by 40% through joint GTM plays
